supporting the business of creativity

Attract the best clients,

charge what you're worth

& fall in love with your work again

"Secret Weapon paves the way for you to magnificently show up for yourself!"

Michelle Cherian

Graphic Designer

Secret Weapon starts as a practical manual for everything you need to do to be a superstar - setting up automations, reigning in your schedule and learning how, and when, to say No to projects, but soon we realize that these practices ladder up to a much deeper point - how to uplevel your whole way of being in the game. Secret Weapon paves the way for you to magnificently show up for yourself - and as a result your clients. It’s a must read for anyone ready to love not just their work but also the business that supports that work.“

get the secret weapon book 

For creatives & freelancers

Get your copy of the book all the creatives are talking about - in free audiobook format, kindle or paperback version.

Looking for help with your business' marketing efforts?

Work with Gabrielle and her team at 12Strong for your marketing funnels, lead generation and automated marketing strategies.

Hi I'm Gabrielle Chipeur and I spend my days cherry picking the best projects, feeling truly appreciated by my clients and watching my income soar.


If you're a creative professional ready to go to the next level (AKA have a waitlist of eager ideal clients, never compete on price and have your reputation precede you) then you're in the right place.

Because I help women who love to design, code, write and more shave years off their meteoric rise to the top.

Having a business that supports you and your creativity gives you the freedom to explore, avoid burnout and be profitable - no starving artist badge needed.

What if you got love notes like this

each and every week?

"She's not only the right person, she's the best person"

"Words cannot express how much I appreciate you"

"I have a secret weapon... feel free to love on her and give her five 5's!"

Besides helping you become a sought after creative (and getting even bigger results for your clients in the process)

i'll show you how to...


send another proposal where you're competing with a bunch of others solely on price


the endless #jobopp and project hunt on Upwork, groups and other freelancer-for-hire sites


with Hell Yes clients, and never feel forced to work with micromanagers because you need the paycheck


consistently from each project you work on, without feeling like next month you'll be back to being in austerity.

What if you could stop the constant hustle for more clients?

What if every project was portfolio worthy? And what if your clients felt more like friends than employers?

You'd wake up excited every morning to work on projects you love, while stopping the constant feast and famine cycle.

How I support creatives build a sustainable and

profitable business

the book

Attract the best clients, charge what you're worth and fall in love with your work again. Get the Secret Weapon book in free audiobook format, kindle or paperback.

the community

Join us in the Well-Paid Creative facebook group. Connect with likeminded people, get access to masterclasses, expert guests and much more!

THE sessions

Focused guidance on your business so you can grow... fast. Get unstuck, start charging more and attract more Hell Yes clients with one-on-one mentorship.

Readers LOVE secret weapon...

Asha Suppiah

"Secret Weapon is a must read for all creatives! I honestly couldn't stop reading it! The importance of systems was so clearly and elegantly laid out in the book! I love the message that we are our own bottleneck in our business. That is 100% what I believe!"

Rebecca Hill

"OMG, your book - its making me think! I absolutely LOVE IT. Seriously this book is gonna make some great waves! It's the book every creative needs."

the truth?

I was tired of making the same mistakes over and over again in my business.

Gabrielle Chipeur

I've been a web and graphic designer for 16 years and have owned my company since 2010. 

But in 2016, I was no better off than when I started - in fact, I was even worse - with a huge pile of debt and a list of projects I didn't want to do, for red flag clients I didn't want to work with.

But then I discovered what ACTUALLY works to grow a creative business and started doing more of it... and things started changing, real fast.

I went from working with clients I could barely stand, to attracting ones who made my heart sing. I went from wondering where my money went each month to charging up to five figures for each project.

And I also stopped working late nights, early mornings and spare moments to keep up with the constant need for more clients (hello weekends off!)

I'm confident that if I can do it, there's nothing stopping you either.

become the well-paid creative you should be

The Well-Paid Creative is THE place to be if you want to do your best work, work with amazing clients and get paid what you're worth. 

Connect with other creatives and learn from experts who know your situation.

"It really feels like a genuine conversation with a badass friend who is trying to give you all the tools to succeed"

Dani McGregor

Graphic & Web Designer

"I love how honest you are. I loved the tips and tricks. I also love how you discuss the main issues that service providers deal with and how you conquered them. It really feels like a genuine conversation with a badass friend who is trying to give you all the tools to succeed."

"Secret Weapon is a must-read."

Alex Aanderud


'Secret Weapon' is a must-read for service providers. Where books like Selling the Invisible and Crush It! focus on the business of building your business and selling your products, 'Secret Weapon' focuses on maximizing efficiencies and running your business instead of your business running you. Definitely a MUST READ!

get the secret weapon book 

For creatives & freelancers

Get your copy of the book all the creatives are talking about - in free audiobook format, kindle or paperback version.

support your creative business

bypass learning the hard way or taking the long road.

Skip the mistakes, hardship and stagnation when growing your creative business.

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